Ticketmaster + Snapchat Ads: Power Ticket Sales With Audience Focused Campaigns

To track conversions and improve your Snapchat advertising, you’ll need to install a Snapchat Pixel on your Ticketmaster event pages using TM One. Here’s a quick overview:



1. Create Your Snapchat Pixel: In Snapchat Ads Manager, go to "Events Manager" and generate your pixel. Copy the code.



2. Access TM One: Log into TM One and navigate to the event pages you want to track.



3. Insert Pixel Code: Paste the pixel code into the pixel integration section of TM One, ensuring it’s added to key event pages like checkout and confirmation pages.



4. Verify Pixel: Use Snapchat’s Pixel Helper to confirm the pixel is firing correctly. You can also test user journeys to track activity.

1. Snapchat Content Creation for Pro Sports Teams, Colleges, and Music Festivals



FanIQ works with Pro Sports Teams, Colleges, and Music Festivals to create high-quality, Snapchat-ready content that resonates with their target audiences. Whether you’re running a campaign for a college football game, an upcoming music festival, or a major pro sports event, our team specializes in producing eye-catching videos, carousel ads, and interactive images tailored to Snapchat's format.



We help sports teams promote key matchups, colleges reach prospective students and fans, and music festivals create buzz for headlining performances. By delivering creative content that stands out, we ensure that your campaigns grab attention and drive ticket sales.



2. Targeting Audiences on Snapchat for Pro Sports Teams, Colleges, and Music Festivals



FanIQ helps you make the most of Snapchat’s advanced targeting features by using deep audience insights to target the right users. Whether you’re a pro sports team looking to engage passionate fans, a college attracting students and alumni, or a music festival driving ticket sales, FanIQ knows how to find and reach your ideal audience.



We use Snapchat’s demographic filters, behavioral data, and retargeting features to create highly targeted campaigns that resonate with different audience segments. For instance, we can help a pro sports team target local fans or a college target incoming students. For music festivals, we can target fans who previously attended similar events or who have shown interest in specific artists.



3. Using FanIQ’s Audience Network for Pro Sports Teams, Colleges, and Music Festivals



FanIQ’s proprietary audience network goes beyond standard demographic targeting by tapping into lifestyle preferences and behaviors. For pro sports teams, we can identify fans interested in team-related events like tailgate parties or theme nights. For colleges, we can target students seeking campus activities and alumni looking to engage with their alma mater. Music festivals can benefit by targeting fans who follow specific genres, headlining artists, or similar festival events.



Our audience network allows us to segment users based on detailed lifestyle factors, ensuring your Snapchat ads reach people who are not just potential buyers, but also passionate about your brand and events. This approach leads to better engagement, higher ticket sales, and more loyal followers.



4. Optimizing Campaigns for Pro Sports Teams, Colleges, and Music Festivals

FanIQ doesn’t stop at content creation and targeting. We also offer continuous optimization for your Snapchat campaigns. Whether you’re running a campaign for a college football game, promoting a music festival lineup, or gearing up for a pro sports team playoff push, FanIQ ensures that your ads are optimized to deliver the highest return on investment.



Using real-time data, we adjust audience targeting, ad creatives, and bidding strategies to make sure you’re getting the most out of your Snapchat campaigns. Our goal is to help you maximize ticket sales, build stronger connections with your audience, and ensure your brand stands out on Snapchat.