Top Tips to Promote Theme Nights in 2025 Through Paid Social Media
3/13/2025
With hundreds of theme nights hosted across major and minor sports leagues every year, these events have become an essential part of fan engagement and ticket sales. Whether it’s a Star Wars Night in baseball, a college pride night in hockey, or a niche pop culture tribute in basketball, theme nights offer unique experiences that draw different audience segments.
For FanIQ’s clients, theme night ads provide a 67% increase in performance compared to normal game-specific ads. However, promoting these events effectively requires a targeted paid media strategy that reaches the right audiences on the right platforms. Here’s how to ensure your theme night promotions cut through the noise and drive attendance.
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Targeting the Right Audiences is Key to Higher Conversions
A superhero theme night will appeal differently to families than to gamers or nightlife enthusiasts. Instead of blasting the same ad to a broad audience, segment your audience to ensure the messaging resonates:
Families: Highlight kid-friendly activities, mascot appearances, and giveaways.
Gamers: Showcase interactive gaming lounges, esports tie-ins, and exclusive in-game rewards.
Sci-Fi Fans: Promote the great themes relating to well-known science fiction stories and the special giveaways.
Nightlife Enthusiasts: Focus on social experiences, drink specials, and after-party events.
Campus Explorers: Target college students with affordable ticket packages, themed student sections, and social media challenges.
FanIQ has curated 50+ Lifestyle Audiences across Meta, TikTok, Snapchat, Reddit, and Pinterest. Click Here to view a partial list of FanIQ's Audiences
The Power of Video Content
Static images announcing a theme night don’t carry the same impact as engaging video content. Paid ads should incorporate:
Recap Footage: Show highlights from past theme nights to create FOMO.
Fan Reactions: Testimonials from previous attendees about why the night was memorable. Showcase the raw energy that those fans exude when promoting the event.
Behind-the-Scenes Footage: Teasers featuring giveaway reveals, special guest announcements, or event setup.
Influencer & UGC Endorsements: Let Social Media Influencers or User-Generated Content from past attendees hype the event. This can be through the use of green screen footage or simple direct to camera activations.
Tracking Sales through Fevo, Spinzo, & Ticketmaster
A key component of paid advertising is making the ticket-buying process seamless. Featuring direct Fevo links and Ticketmaster pages in your ads ensures that users can purchase tickets with minimal friction. When running paid campaigns:
Use deep links to take users directly to the themed ticketing page.
Highlight group ticketing options to encourage friends and families to buy together.
When applicable, offer early-bird pricing or limited-time discounts to drive urgency.
FanIQ tracks Fevo, Ticketmaster, and Spinzo purchases through our Unified Reporting Tool. Click here to learn more about FanIQ Unified Reporting
Summary and Additional Paid Social Resources
A successful paid promotion strategy for theme nights in 2025 hinges on audience targeting, platform selection, engaging video content, and seamless ticket purchasing. By aligning your campaigns with the interests of specific fan segments and leveraging visually compelling creatives, you can maximize attendance and elevate the game-day experience.
Ready to launch your next theme night campaign? Start by refining your paid media strategy today!
FanIQ's Unified Reporting tracks detailed performance at a creative, audience, and platform level. Click here to learn more about FanIQ Unified Reporting
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