FanIQ-Hive Partnership Drives Ticket Sales For Festivals and Venues
1/14/2025
New partnership empowers festivals and venues to engage fans with multi-platform strategies, unlocking unmatched audience insights and driving ticket sales.
FanIQ, the leader in multi-platform paid social performance, and Hive, the best-in-class marketing CRM, have joined forces to redefine how festivals and venues reach, engage, and convert fans at all stages of the funnel. The integration and partnership delivers a turnkey solution for activating the highest-intent audiences — both new and known — across all major paid social platforms. Active platforms at launch include Snap, Spotify, Reddit, Google Shorts, Tiktok, Instagram, Facebook and Spotify.
The partnership combines FanIQ’s audience-focused content and platform expertise with Hive’s best-in-class CRM — all with the shared goal of simplifying full-funnel marketing and attribution for live events.
“In today’s increasingly fragmented and dynamic paid social landscape, live events promoters need on-demand access to fan data on every platform where new and known fans are spending time, not just Meta,” said Jesse Lawrence, CEO of FanIQ. “FanIQ and Hive will use our shared expertise to simplify the complexity and time required to test and grow new audiences and content strategies.”
A Full-Funnel Strategy for Live Music Marketing
The partnership is designed to engage fans throughout the event cycle, from on-sale campaigns and artist reveals to price-tier promotions and cart abandonment recovery. FanIQ and Hive will collaborate on creating custom content for contests and giveaways, designed to excite audiences and drive action.
Hive’s performance data will also be integrated into FanIQ’s Unified Reporting dashboard, giving clients a holistic view of campaign performance by audience segment and platform. This enhanced reporting capability ensures that venues and festivals can make data-driven decisions to maximize ROI. At launch, this integration will be available to ticketing clients using platforms Tixr, SeeTickets, AXS, Frontgate, Vivenue,Ticketsauce, Saffire, Dice, Universe and Eventbrite.
Reaching the Next Generation of Fans
As Gen Z reshapes how fans discover and engage with events, nearly 40% of users now turn to TikTok or Instagram over Google for search. This seismic shift underscores the importance of a multi-platform strategy that meets fans where they are. By combining Hive’s genre- and artist-focused audience signals with FanIQ’s expertise in cross-platform storytelling, this partnership provides festivals and venues a proven way to capture Gen Z’s attention and drive action on the platforms they trust most.
“Live music is about creating unforgettable experiences for fans, and that starts with meaningful connections,” said Ian Roberts, CEO of Hive. “By integrating FanIQ’s expertise in multi-platform campaigns with Hive’s unparalleled audience insights, we’re enabling festivals and venues to connect with their most passionate fans in smarter, more impactful ways.”
Webinar Announcement
To learn more about this groundbreaking partnership and its potential to transform live music marketing, join FanIQ and Hive for an exclusive webinar. The session will feature a deep dive into the integration, case studies, and a live Q&A with Jesse Lawrence and Ian Roberts. Details and registration information will be announced shortly.
As paid social continues to evolve, the FanIQ-Hive partnership sets a new standard for audience activation in the live music space. Together, they’re empowering festivals and venues to move beyond traditional marketing strategies, creating richer fan experiences and driving measurable business outcomes.
